Studies conducted on this article aims to prove whether customer loyalty in online vendors built on the same basis customer loyalty in the market noninternet namely trust (trust) and quality of services and some aspects Another is the risk and cost.
The survey was conducted to graduate (S1) and undergraduate students (S2) that have experience in shopping through Amazon.com. The study was conducted by surveying loyalty on Amazon.com with context of the purchase of books.
From the results obtained turned out to customer loyalty in an online-vendor based on several aspects in common with the loyalty of customers at non-internet market, namely the quality of services provided and the trust given by the customer.
Keywords: E-commerce, trust, risk, customer loyalty, SERVQUAL
Posted in: Artikel,Ekonomi,Manajemen
0 komentar:
Post a Comment